Handmade with Love by DOUIE
Cosy Chic! To snuggle up on cold days, the new label DOUIE Hamburg provides us with stylish & sustainable knit(it) pieces
Designed in Hamburg, handmade in Europe – our new local love label DOUIE Hamburg delights with luxurious knitwear that impresses with its superior quality, comfort, and durability, as well as its local and sustainable production. This creates unique, wearable favorites that will last a lifetime.
What is the philosophy of DOUIE Hamburg?
Slow and sustainable – with style! DOUIE focuses on what really matters: fashionable love pieces made from natural materials that conserve our planet's resources, invite us to feel good, and underscore our personal style. Sustainability, alongside design and high quality, is a top priority at DOUIE Hamburg, and ranges from fair working conditions for employees to the materials used in the collection. Instead of following fast-moving trends, DOUIE Hamburg focuses on high-quality, handcrafted favorites made from soft knitwear that we can enjoy for a long time. Only natural materials are used in the production of DOUIE Hamburg's sweaters and cardigans to minimize the impact on our environment. DOUIE Hamburg's garments are designed to be worn for more than one season. They become key elements of our wardrobe and staples in our closet that we never want to be without.
What is the story behind the label?
The story of DOUIE Hamburg begins some 9,206 kilometers from our Hanseatic city – in South America. "I had the idea for DOUIE Hamburg last year when I was traveling to Bogota for work," explains founder Sonja. "I was told beforehand that it was always hot there, but that was obviously misinformation. So, shivering at a local market, I bought a wonderfully fluffy mohair cardigan from an old knitting lady, and the following weekend in Hamburg, I was asked about this knitwear ten times." That's when the Hamburg native realized that the cozy cardigan she had fallen in love with in Colombia was so much more than a spontaneous vacation purchase – it was a true love piece for her and many other women. "A cardigan suits every woman and you always feel comfortable in it," says Sonja. "I personally love cardigans, whether oversized or tight-fitting. Wear them with a blouse at work or in the evening as a cozy knitwear to make you feel comfortable." With DOUIE Hamburg, she has now turned her cuddly favorite piece into a must-have piece for all of us.
How is the collection produced?
Handmade with love! Each of DOUIE Hamburg's high-quality knitwear items is lovingly handcrafted. The design originates in Hamburg, and production takes place 100% in Europe – from yarn to manufacturing. This allows DOUIE Hamburg to keep transport routes short and significantly reduce CO2 emissions compared to conventional industrial processes. DOUIE Hamburg's goal is not only to produce fairly produced knitwear, but also to actively drive change in the fashion industry as a young company.
The knitting companies DOUIE Hamburg works with are also subject to an ethical code of conduct to ensure fair wages and working conditions for all employees involved in production. Sustainable production conditions and the people who create the DOUIE Hamburg collection with love and passion are particularly important to the founder. "At the end of 2019, I visited large GOTS-certified wool companies in both Spain and Italy and looked at the knitting companies that have been knitting for many German companies for many years," explains DOUIE Hamburg founder Sonja. "The women who work there are either retired, can't find a steady job, are single parents, or have no other way to earn money. So, we're doing something good here too by supporting women's independence."
What materials does DOUIE use
Hamburg?
DOUIE Hamburg uses only durable, natural materials. High-quality natural yarns from European suppliers form the basis of the collection. Mohair wool plays the main role in the current line, which bears the "Certified Sustainable Mohair" seal. This stands for sustainable production to protect the environment and animals. Mohair, the fine hair of the mohair or angora goat, is a fine wool and is characterized by its softness and lightness. It also scores points for its insulating properties. In winter, mohair is very warm, while in summer it has a cooling effect. Furthermore, the fine wool is water-repellent and absorbs moisture, oh
It doesn't feel wet. And, despite being so delicate, the material is extremely durable and hard-wearing. Mohair doesn't felt as easily as other types of wool, is dirt-resistant, and easy to clean, so we can enjoy our fluffy mohair fashion favorites for a long time.
What does the collection consist of?
Comfy & cozy! We find plenty of cozy favorites for cozying up in the current fall/winter collection from DOUIE Hamburg. Whether it's a fluffy sweater or a cardigans, DOUIE Hamburg's styles immediately catch the eye and delight with voluminous knits and casual oversized cuts. Details like subtle metallic effects, colorful stripes, and bright zigzag or star patterns make each piece an eye-catcher with its own unique character. Thanks to the hand-crafted finish, each of DOUIE Hamburg's (knit)it pieces is truly unique, allowing our unique style and personality to shine.
